Breakthrough Healing
Brand Strategy
Brand Design
Copywriting
Website Design
Collateral
Dr. Julia King started Breakthrough Healing to bring a fresh perspective to what we think of as traditional health care. Beyond having a doctorate, Julia is a licensed herbalist, primary care provider, and acupuncturist who uses a holistic and transformative approach to healing through a blend of functional medicine, natural therapies, and intuitive guidance.
As a health and wellness brand, it was important that Breakthrough Healing felt professional but also unintimidating and friendly. To highlight Julia’s credibility as well as a warm coach-like essence behind the brand we started with a modern logo design featuring delicate rays of sunlight, artistic serif-styled fonts, and a soft friendly color palette.
Brand messaging, copywriting, and a creative user-friendly website came next. Then we gave the wellness brand an extra boost with unique design collateral including; a 20-page Anti-Inflammatory Diet Guide, and a printable marketing PDF on 8 Mindset Shifts that Heal.