Abiola Akanni, a yoga educator and the creator behind Yoga by Biola, came to us looking to create a strong logo design for her new online non-performative yoga platform, iya.

As a Nigerian-American, Abiola has always been inspired by her African roots, and in our brand research, we were delighted to find that the business name iya, means mother and belonging in the native African language Yoruba.

Abiola also came to us with a dream (quite literally). A powerful vision of interlocking threads coming together as one. It was our job to step in and help her to translate it and bring it to life in her new logo.

We wanted the brand to feel welcoming, inclusive, and free. The primary logo for iya was crafted with four imperfectly perfect hand-drawn lines that come together to shape arrows pointing up and down, also symbolizing connection and flow. It’s a delicate yet powerful brand mark that helps tell the brand story and the true meaning of iya.

The brandmark was paired with artistic typography with curvy artistic lines, vibrant colors, and tribal shapes all inspired by Abiola’s African tribal roots. We rounded off the project by helping kickstart a strong web presence for iya with a simple user-friendly website.

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