Abiola Akanni, a yoga educator and the creator behind Yoga by Biola, came to us looking to create a strong logo design for her new online yoga platform, iya.

As a Nigerian-American, Abiola has always been inspired by her African roots, and in our brand research, we were delighted to find that the business name iya, means “mother and belonging” in the native African language Yoruba.

We wanted the brand to feel welcoming, inclusive, and free. The primary logo for iya was crafted with four imperfectly perfect hand-drawn lines that come together to shape arrows pointing up and down, symbolizing connection and flow. It’s a delicate yet powerful brand mark that helps tell the brand story and the true meaning of iya.

The brandmark was paired with artistic typography, curvy artistic lines, vibrant colors, and tribal shapes inspired by Abiola’s African tribal roots. We rounded off the project by helping kickstart a strong web presence for iya with a simple user-friendly website.

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