Leah Erickson Floral

Brand Strategy
logo monogram Design
floral illustration
Web Design

Overview

Seattle-based entrepreneur and floral designer Leah Erickson is known for creating lush, romantic, and elegant floral work. Her creative style, unique florals, and bold show-stopping arrangements draw a crowd with big blooms, delicate flowering branches, and loose vine-y tendrils.

The only thing missing for Leah was an elevated visual brand and website to help showcase her beautiful work.

We wanted to capture the organic, deep, and artful nature behind her brand. We set the tone with moody greens and a sophisticated charcoal blue, then worked on a simple yet elegant logo. Using a romantic serif font we carefully balanced an L and E to create a unique and beautiful monogram logo with hand-drawn florals to personalize the look further. From there we built a user-friendly website with floral touches to showcase Leah’s services and portfolio.

Leah’s floral design work has continued to spread thanks to her new bold branding. She’s been featured in Style Me Pretty, Wedding Chicks, Wedding Sparrow, and Artfully Wed to name a few.