Studio Soleil
Brand Strategy
Modern Logo Design
Creative Direction
Marissa, owner of Studio Soleil a boutique beauty spa in Pheonix, came to us as she began to build her new business. Because Arizona is known for its abundance of top spas Marissa knew that her visual brand would play a valuable and important role in attracting new customers and marketing her business.
She needed a strong unique brand. Something bold and sophisticated, yet comfortable. Inspired by the hot desert sun, a mid-century modern vibe, and the owner’s love for vintage glam (think Marilyn Monroe), we started crafting a structured logo with clean minimal lines.
To bring in a feeling of warmth, we used a Palm Springs desert-inspired color palette, with a beautiful muted and sunkissed tone. To extend the visual branding further we added a selection of vintage-inspired sunburst graphics.
“I can't say enough about working with Outlaw Creative and experiencing Sasha Kill's creative talent and vision firsthand.
Being able to dream out loud and having a dedicated team to listen and strategize was invaluable. And the outcome is exactly what I wanted, a unique and special visual brand that feels aligned and polished.”