Rainbow Plant Life

Brand Strategy, Logo Design, Web Design + Development, Digital Goods

 
 

Story

After DIY-ing her own branding for years, Nisha came to us for a design overhaul. She felt like her branding was missing the mark, and with an exciting new project in the works (eh ehm.. a cookbook with Instant Pot!), she wanted to put her best foot forward with a more clean, polished, and professional look.

From our deep-dive strategy session, we uncovered a modern, clean vibe with some charming rustic colors (inspired by both the rainbow and the foods she uses in everyday recipes). For the logo, we designed a simple rainbow with a playful leaf joining the top band — to resemble a plant coming up from the earth.

Once we finalized the brand style guide, we went to work building out a cohesive digital brand, starting with Nisha’s website redesign. For the new RainbowPlantLife.com, we wanted to concentrate on a more user-friendly layout with some extra creative touches that reflect the new vibe of the brand, like fun colors and playful icons.

But we didn’t stop there. To build brand awareness and increase digital leads, we also helped Nisha design a pre-launch book landing page, develop a 7-Day Vegan Challenge recipe guide and email series, and create a new animated intro video for her well-known youtube channel.

 
 
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