Rainbow Plant Life is a vegan food and lifestyle website, blog, and video channel run by Nisha Vora, Harvard Law School Grad turned vegan chef.

Nisha came to us because she felt like her branding was missing the mark, and with a gig at HungryRoot and a cookbook in the works with Instant Pot, it was time to uplevel to a more polished and professional look. Creative direction was inspired by Nisha’s playful personality and the vibrant rainbow of colors found in the food she uses in her everyday recipes.

Our goal was to create a modern, fun, and sophisticated visual brand. We kept the logo simple, with a thin-lined rainbow and a playful leaf along the top band. And we carefully dialed in a color palette that feels friendly but grounded – with names like muted mandarin, beet burgundy, and kale forest.

The new visual aesthetic set the tone for the Rainbow Plant Life website, with a user-friendly, modern clean layout accented with special hand-drawn illustrations and pops of color. We also designed a landing page for her new cookbook, a 7-Day Vegan Recipe Guide, and a new animated intro for Nisha’s growing YouTube channel.