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This online course will help you prioritize your website goals, understand your customer and what they’re really looking for on your website, and organize your web content page by page.


It all starts with a plan

The secret to building a website that not only attracts and connects with your customer, but also converts, is to start with a solid game plan.

As one of the most important tools in your brand’s arsenal, your website should be about SO much more than a great template design. Your website needs to be easy to digest, understand, and navigate. And it needs to be conversion-friendly, leading your customer to take action.

To create this kind of online experience, you need to be strategic and smart with your website goals and the content that you put into your site.

Whether you are building your own website, or working with a talented creative to do it for you, this digital course will help you gain clarity around your website goals, outline your sitemap, and help you plan and organize all of your content, page by page.


Course Curriculum


brand Discovery

Identify the who, what, and why of your business and brand to make sure your website highlights your unique, competitive edge.

goal setting

Guidance in setting, evaluating, and executing your website’s short- and long-term goals.

Outlining your sitemap

Roadmap to identifying and planning the navigation and pages needed for your customer’s journey.

Page-by-page content planning

Tips, suggestions, and outlines for building user- and conversion-friendly web pages, from your Welcome page to your Services page and beyond.

Tools + Resources

A curated list of tools and resources that will help you take the next step in creating your website.


What’s Included


Website planning Course

Launching November 2019!

Be the first in-line and GET 40% OFF when you purchase the course pre-launch! Course log in will be emailed to you on the launch date.

Buy Now for $97

Add a Strategy Session

Want more? Add a cherry on top with a 30-minute Strategy Session with our lead strategist to audit your website content for only $147!

Learn more about out Strategy Sessions here.

Course + Strategy Session $447

Please Note: Due to the nature of digital products we are unable to offer refunds.