Megan Kathleen Photography

Brand Strategy + Design, Web Design + Development, Messaging + Copywriting

 

Story

Megan came to us because she wanted to turn her passion for photography into a legit business and brand. What started as a side hobby quickly turned into a business, after Megan started sharing her pictures online. Although social media was great way to share her work, she knew that she needed a more professional online home, and so she turned to us, to help with creating a fresh new brand and website.

With a deep love for the outdoors, we created a color palette for Megan with grounded earth tones, and also explored different outdoor textures for her logo — landing on a clean, yet slightly rugged mark, that brings together a tree-ring, the mountains, and a sun. If you look closely you will also see an M for Megan.

From there, we brought it all together in a user-friendly website, to showcase her story, her work, and what she does best.

 
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Prior to this project I was photo-freelancing without a clear direction. I had no website, brand, or logo and had relied heavily on word-of-mouth marketing for over four years. I reached a point where I had outgrown my comfort bubble and needed to step up the next level, and create a new online space where I could really grow my business. I hired Outlaw Creative to help build my new brand and website.

Outlaw Creative, took my wildest dreams and transformed them into a heartfelt and professional brand that 100% represents me and my business!

There was so much thought and intention put into each line of my logo, embracing my open minded, adventurous, and nature-inspired brand. The logo mark alone resonates so deeply with my heart.

My future clients also finally have a place to land online (outside of social media) to learn about my story, view my work, and easily find information about my services and what I offer.

I am beyond grateful this amazing design team that guided and supported me through one of the biggest investments I ever made as a business owner!

-Megan Kathleen

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