Design By Sasha Kill

Case study : Emily williams, I heart my life

Just a small-town girl with big dreams


Scope of Work

Brand Strategy, Web Design + Development, Marketing Design, and Program Launch Support


Project Overview


Emily Williams Came to us ready to take her coaching, her brand, and her online presence to a whole new level.

She was looking for a design team that could make the “I Heart My Life” brand stand out in a way that was really unique to her.  

after giving the DIY route a try, she knew she needed to bring in some design expertise to help redefine and level up her branding.

We initially got our toes wet with the design of a new sales page, for her Signature Course – I Heart Coaching. Then we quickly moved into revamping her entire website.  

We've been honored to work along side Emily, over several years, as she has continues to build her brand – a brand that is now worth over seven-figures. 

It’s also been exciting to hear about Emily’s latest success, such as her I Heart Radio podcast, and current book deal.

Emily continues to use our behind-the-scene design expertise in her coaching resources, ebooks, and online courses.

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"Sasha has been an integral part of helping I Heart My Life grow as a seven-figure brand. From creating websites, sales pages, landing pages, PDFs, Facebook ads, and other supporting brand graphics – she's helped us every step of the way. She's also graciously shared her design expertise with our student community in our live programs.

When it comes to creating cohesive brands and beautiful user-friendly sites, this is where you need to go.

Sasha and her team are a joy to work with and have a hard-to-find vision to help you create a stand-out brand. Outlaw Creative has helped me take my brand to the next level and will be a part of my team for years to come! Sasha has an incredible eye for design and is worth every penny."

- Emily Williams, i heart my life


We’re so impressed with this “girl from Ohio with big dreams” and are honored to be part of her brand and business journey.

If you’ve got a big dream – or even a small one – we’re here
to help you bring it to life.