Turn your business into a brand.

 
 
 

Brand Strategy

The heart of a successful brand.

If you're not clear on who you are – not just as a business, but as a brand – it won't matter if you build a visual brand that looks the part, if it doesn't resonate with your audience it will eventually fall flat. 

Strategy creates a solid foundation.

Through our brand strategy process you will get crystal clear on who you are as a brand, who your ideal client really is, which products and services your customers will line up to buy (in bulk!), and ultimately you will learn how to continue developing your brand's identity in a way that best serves your audience and builds brand loyalty. 

 
 
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What's included

 
 

Discovery Questionnaire

  • A series of warm-up questions to get to know you, your business, and the vision for your brand.

brand Strategy Intensive

A 2-hour virtual or half day in-person session to:

  • Define your brand story and the message behind it

  • Define your core brand attributes — your brand's culture, voice, personality, and X-factor

  • Get crystal clear on your ideal client, both demographic and psychographic

  • Deep dive into product ideation, and evaluate which products and services will resonate best with your audience

  • Outline the customer experience with your brand

  • Prioritize your branding goals

Brand strategy guide

A brand strategy deck that includes:

  • Your brand's story, with highlighted touch-points that will resonate with your audience

  • A breakdown of your brand attributes — your brand's culture, voice, personality, and X-factor

  • Your value proposition

  • An in-depth profile of your ideal client

  • Recommended design aesthetics – color palette, fonts, and overall style

  • Recommended marketing approach for positioning your current products/services online

 

Ready to get started? Fill out our project planner.