The heart of a successful brand.
If you're not clear on who you are – not just as a business, but as a brand – it won't matter if you build a visual brand that looks the part, if it doesn't resonate with your audience it will eventually fall flat.
Strategy creates a solid foundation.
Through our brand strategy process you will get crystal clear on who you are as a brand, who your ideal client really is, which products and services your customers will line up to buy (in bulk!), and ultimately you will learn how to continue developing your brand's identity in a way that best serves your audience and builds brand loyalty.
A series of warm-up questions to get to know you, your business, and the vision for your brand.
brand Strategy Intensive
A 2-hour virtual or half day in-person session to:
Define your brand story and the message behind it
Define your core brand attributes — your brand's culture, voice, personality, and X-factor
Get crystal clear on your ideal client, both demographic and psychographic
Deep dive into product ideation, and evaluate which products and services will resonate best with your audience
Outline the customer experience with your brand
Prioritize your branding goals
Brand strategy guide
A brand strategy deck that includes:
Your brand's story, with highlighted touch-points that will resonate with your audience
A breakdown of your brand attributes — your brand's culture, voice, personality, and X-factor
Your value proposition
An in-depth profile of your ideal client
Recommended design aesthetics – color palette, fonts, and overall style
Recommended marketing approach for positioning your current products/services online