How Strategic Design Can Drive Sales In Your Business
How many times have you bought wine based on the label?
If it’s too many to count you’re in good company, friend.
A recent study reported that more than 80% of us buy wine based on the bottle label, and 65% of us choose wine based on how expensive the bottle looks.
This might make the seasoned wine connoisseur cringe, but when you're standing in the grocery store aisle surrounded by a sea of wine bottles it’s easy to understand why we tend to buy with our eyes.
Instead of contemplating each varietal, vineyard, and how much tannin each bottle has in it, it’s SO MUCH easier to snatch the bottle with the best-looking label design.
→ But here’s the kicker!
When a bottle of wine catches your attention, it’s NOT by accident.
More often than not, the label has been specifically designed to connect with you (yep, YOU) on an emotional level.
Psst… This is the power of strategic branding at play.
On the shelf, you see a good-looking bottle of Pinot (or cab, chardonnay, rose, etc). But what you don’t see are the hours of design strategy; color theory, messaging, consumer analysis, brand storytelling, and creative thinking that have been poured into each bottle label design (pun intended).
These carefully crafted labels have been designed to grab your attention and to make you feel something… In the design world, we also call this emotional branding or resonance.
Put simply, design has the powerful ability to stir emotion — sometimes without you even realizing it. It’s that subconscious feeling that leads you to buy THIS bottle over all the others on the shelf.
It can be a bold black label with gold lettering that stirs a bit of confidence. A bright pattern with a catchy wine logo that feels celebratory and playful. A vintage-style wine bottle label that feels expensive. Or, a sophisticated and intriguing bottle that’s perfect for a date night…
The design that makes a subconscious connection with you will be the one headed to the checkout line.
Better yet?
Studies show that a great label can actually elevate your taste of the wine. The more you like the label, the more you’ll rave about the wine!
So here’s a challenge for you...
Next time you’re walking through the rows of wine at your local shop, think about how you’re reacting to each label.
How are different bottle labels making you feel? Why do some wine logos and labels stand out to you (and others don’t)?
What specific design details make you feel like a bottle of wine is more high quality?
How are you deciding which wines feel worth buying? Beyond the varietal, what brand colors grab your attention? Does the unique and creative copywriting make you smile? How does the price tag play a role in your buying decision?
Once you tap into the mindset of a consumer, you can apply that same thinking to YOUR branding. As a business owner, how can you speak to your dream client and make emotional connections that pull them in authentically through design?
How can you use infuse your unique brand strategy and storytelling into your digital marketing, website design, or product packaging to help attract and drive sales?
And then you should pour yourself a glass of vino for a job well done.
Cheers to design that makes an impact.
Wanna know what your brand’s wine label would look like?
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