The secret to making more sales
You’ve poured a lot of heart and hard work into building a business and now you’re ready to spread the word and help your clients do amazing things.
BUT there’s just one problem: trying to SELL it.
We all want our businesses to thrive, but we do NOT want to come across like the relentless guy handing out lotion samples at the mall kiosk. (You KNOW the guy!)
So we end up in an uncomfortable dance of putting our products and offerings out into the world without going “overboard”. Posting inspo quotes instead of talking about the value of our services, for fear that people might unfollow us.
The result?
Raise your hand up high if you’re DONE with endlessly trying to convince people of the value of your offer. Done with intake calls that end in you reducing your rates. And done taking on less-than-ideal clients just because you need the income.
I feel you!
There are a LOT of aspects that go into being great at sales, from confidence to strategy to knowing your audience really, really well.
But I wanted to share with you one simple yet profound secret that has helped me reframe how I feel about selling:
Instead of trying to convince people, try leading with conviction.
What do I mean? Instead of saying something like: “I have this awesome product for $5,000 but today it’s only $19!”
Try leading with authenticity, passion, and a fully confident belief that your offerings can and will HELP!
This sounds a lot more like: “This will require you to invest in yourself and your business, but it will 1000% be worth it, here’s WHY...”
Can you FEEL the difference?
To lead with conviction, you must have a deep understanding of your business — your purpose, your vision, the value of your offerings, and the unique expertise and experience you provide that no other business can.
⟶ When you have CLARITY around your offerings and how they can solve a real pain point or problem, you can sell in a whole new refreshing way!
You might be surprised what kind of doors will open for you and your business when you lead with that kind of authenticity!
Ready to make big moves in your business?
Making the shift from convincing to leading with conviction is exactly what the Brand Academy will empower you to do! I would love to invite you to join me for over 8-weeks of high-touch live coaching, where you’ll learn how to become so clear and confident in your business that you will lead with conviction every single day (and make the SALES to prove it).
This program will help you build an extraordinary brand that not only looks the part but also generates real growth and income. Yes, that’s a bold statement, and I mean every word!
